You know you have a message and offer that really makes a difference if only you could get that message seen by the RIGHT people but at the moment it feels like you are posting to crickets in an abandoned building in a ghost town.
You've been told organic reach on social media is dead, you must pay for ads but ads feels like opening a door and chucking money into the wind with no real tangible results like sales.
Ads are awesome if you are AMAZING at targeting, BUT you must have a website page that converts at over 10% of traffic AND has a proven follow-up strategy (i.e. organic social media) to keep warming up the traffic that doesn't buy or you are wasting your money.
The industry conversion rate for ads to something paid is under 3% and sending people to something free is not a smart business move with no guaranteed return on your investment.
The strategies "experts" talk about don't work for you, you have genuinely tried or they feel overwhelming, complicated and spammy. You can't keep up with all the content creation on all the different platforms as you have no team and it all feels too hard as a solopreneur.
You have been led to believe you need thousands of followers (10k+) to hit $12,000 weeks, or even make any money online. NEWSFLASH - many of those people teaching that have random followers which means they get less engagement than those with fewer followers using the strategies we teach.
Test me...go to a big account or a group with thousands of members. Look at the number of followers vs the number of COMMENTS on their posts, not just likes. In a group, click on the admin's name and see the engagement their posts get...Thousands of followers and many have under 100 comments.
Google "@arii not able to sell 36 t-shirts" and you will see what we mean. She had over 2 million random followers and couldn't even sell 36 t-shirts. Google "fake plan studio in Los Angeles" and you will also see many "experts" on social media are FAKE.
The truth is they make money because they are known, they are leveraging other people's audiences (i.e. podcast), are getting clients through partnerships, or because they have thousands for ads.
The truth is that the strategy for those who have larger followings, thousands to spend on ads, and a content creation team is very different from that of a solopreneur who doesn't have a huge budget, who cares about their audience, and who doesn't want to hit burnout or spend their life behind a screen.
Maybe you worry people won't listen to you as you struggle with imposter syndrome and why would anyone listen to you? You don't have huge results, a flashy lifestyle, or a big following yet like others who have been around longer. Your ducks may not even be in the same pond, let alone in a row.
That you can't grow a big following of LOYAL, RAVING FANS...you are not interesting enough, pretty enough, perfect enough, rich enough, influential enough.
You have felt like maybe it is your offers, your value, your knowledge, or like your message is not needed as you get no engagement. It leaves you feeling you are not smart enough, not tech savvy enough...not enough in some way and you feel like you may not be doing it right.
You have been told by big names like Gary V who spends $200k per month on his content creation or experts with teams that you must be everywhere or you will get nowhere but that is causing content creation burnout and massive overwhelm with low or no results.
You feel like the social media algorithms make it so hard for anyone to get visibility. Why even bother? Just post whatever you like and pray it gets visibility. The algorithm is stacked against us anyway right and keeps potential leads from seeing my stuff.
You feel like you are posting just because you "should". You may have lost passion for it as you rarely get engagement so you are putting out content for the sake of it. You may know that it is not your best stuff but better to have something out there than nothing you have been told.
You may not even have an audience at all at the moment and you don't know how to build one from nothing. Or you have started but it is one with people who don't engage or buy your products, they are just trying to sell you stuff and you have no idea where to start.